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Research Group
Research Group
Research Group
Ana Brochado
Integrated Researcher
research interests
Hospitality & Tourism; Marketing Research; Social Media; Entrepreneurship.
Short Bio
Ana Brochado is a professor of Marketing and the vice-dean at IBS. She has a BSc in Economics, a MSc in Quantitative Methods and a PhD in Management. Her main research interests are entrepreneurship and hospitality and tourism marketing. She worked for over a decade as a senior economist at the Portuguese Competition Authority and as an economist for the Research Department of the Portuguese Securities Commission. She has also served as an advisor to the Strategic Board of the Operational Programme for Competitiveness and Internationalization.
Current projects
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